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Three Areas of “Signage Real Estate” Your Business Is Ignoring

Monument Signs

If we told you that your business was sitting on unused real estate, how would you react?

Truth be told, we can’t tell you what your actual real estate situation is like. But you’d be surprised at how many businesses completely miss the opportunity to place effective and attention-grabbing signage in some of their most important places. There really is “signage real estate” in the world of business, and if you want to optimize your sales, you’re going to have to know where to find it.

#1: Windows

Everyone likes a good view. But what a business should value even more than a good view is good advertising. If you have a lot of excess window space with access to foot traffic, you might want to consider window lettering to draw more attention to your business.

Many companies prefer to install a logo on their window and leave it at that, but you’d be surprised at all of the value in placing window lettering that advertises some aspect of your business. After all, the average customer on the street doesn’t have a reason to enter your shop if you don’t give them one: simply putting your logo there means you’re only attracting the people who were already seeking you out.

#2: Business awnings

Sometimes, your windows can quite literally be overshadowed by the business awnings already present at your space. That doesn’t mean you’re at a disadvantage. Business awning signage can be some of the most visually-grabbing signage you do. This type of signage is highly visible from both the sidewalk and the street, which helps you spread your message to a wider audience. What’s more, a business awning can be a great alternative if you don’t want to spoil the view you have from your windows.

As is the case with window lettering, many companies are content to put their logo on their business awning. But in addition to attention-grabbing logos, there are lots of options for business awnings, including contact information or simply explaining what it is that your business does. You’d be surprised at how many customers you can attract simply by putting basic information out there.

#3:  Illuminated signs

Getting more people to see your business isn’t just about adding more signage space; it’s also about increasing the amount of time that people can spot you. By having an illuminated sign you can attract more attention even at dusk, dawn, and all the time in between.

Some businesses don’t want to attract that business at night—especially if they’re not open 24 hours a day—but you’d be surprised at how much your business can stand out from the crowd simply because your sign is more visible at dark.

If you want to take advantage of the “unused signage real estate” at your business, contact us to find out more about professional-quality signage and how you can utilized your space in the most cost-effective way possible.


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