You should go with a lettering style that works visually, yet still affords prime readability. Just because you happen to like the way a particular script style looks, if people can’t read what your sign says, it doesn’t much matter what it looks like, does it? For instance, you wouldn’t use an all-uppercase script lettering for eight-inch-tall words that need to be read from the other end of a football field. Chances are, you’d be better off using Times New Roman, Baskerville or some other serif font that reads easily from a distance.
Take a look at the various font styles below before deciding on the lettering for your sign.
Serif fonts project a more sophisticated upscale image. They also make it easier to read large bodies of text.
Sans Serif fonts project a strong durable image. They also effectively communicate quick bursts of information.
Script fonts project an elegant image. Unfortunately they are often characterized by poor legibility. They should only be used for short viewing distances and only in combinations of upper and lower case letters.
Display fonts project distinctive images for special situations. Legibility is also a concern especially over greater viewing distances.