There may be no time more important in your sales life than the point of sale. When a customer has their wallet or purse out and are going to spend a minute as you ring them up, half of the battle of persuasion is already done! All you need to do is make a compelling pitch at this powerful moment. Here’s how you can do just that with high quality point of sale displays in Myrtle Beach, SC from Sign It Quick.
Increasing customer motivation, encouraging impulse sales, or giving out information on a new venture is easy to do with a quality point of sale sign. The greatest benefit of a point of sale display is that it allows you to take advantage of the most potent sales real estate on your property. To that end, point of sale signage should be high quality, bold and interesting. A small sign near a register that draws no attention to itself might easily get ignored while a customer looks for their money.
Think of the point of sale as one of the most important times to grab your customer’s attention for your offerings. An adequate sign can do its own selling, which in turn means you don’t have to ask your cashiers to mention other offers at every interaction. If you do your signage right, there’s no need to hit your customers over the head with an offer. You can make it feel more natural instead.
Point of Sale Display Tips
If you’re already convinced that point of sale displays are critical to your marketing success, that’s great! But you’ll still want to know how to improve on your point of sale performance. Here are a few ideas to consider:
- Outside the box can be good. A point of sale sign that slips directly into the background, may look completely professional, but it might not be very effective. Something a little unusual is best to catch the eye and encourage more customer action at the point of sale.
- Advertise something that will make a difference. Brochures for a new service offering might increase your leads. Selling more packs of the least expensive gum you have might not. It all depends on what kind of business you run. It’s worth taking the time to figure out what’s most important for you to advertise at the point of sale.
- Use power words. What can you offer that’s “FREE”? Is there something you can offer that’s “guaranteed”? There are some words that grab attention better than others. Keep your message at the point of sale simple by focusing on short sentences and powerful sales words that grab attention. If all goes well, the sign will do much of its own selling.
Request A Quote
Want to know more about setting up a point of sale displays in Myrtle Beach, SC? We have more ideas for increasing impulse purchases and customer motivation—and we’ll be happy to share them with you. Just request a quote from Sign It Quick today!