Too often, businesses pick the signage that “looks right.” What’s wrong with that? Well, for one thing, just because something “looks right” to you doesn’t mean it will be an effective way to get customers. But more importantly, too many businesses pick what they like rather than the appropriate sign for their marketing needs.
That’s why we’ll take a look at some of these needs and match a specific type of sign to suit your company beyond what simply looks right:
If you need to get the customers that are already in your store to take action and buy more merchandise… then you should pick Point of Sale Signs. A point of sale sign is simple: it’s a sign you place strategically near a cashier or checkout counter that encourages your customer to make a last-minute, impulse purchase. Because all of your buying customers will traffic through the point of sale anyway—and they already have their wallets out—businesses find that this is one of the best places to promote affordable items. But you don’t want to push too hard. You’ll need a Point of Sale sign featuring bold lettering and enough attention-grabbing contrast that it does its own selling.
If you need to advertise your business while you’re on the road… then you should pick Vehicle Wraps, Decals, and Graphics. Did you know that every vehicle on our roads gets seem millions of times every year? How many more customers might you garner if you were to advertise your service—along with a website—on your car? This is common in any business that has to be on the road a lot, such as plumbing services and construction companies. Remember to keep your message simple and make your website highly visible. After all, you only have so many seconds before a potential customer looks away.
If you need a temporary sign that will nonetheless promote your business… then you should pick a Business Yard Sign. Too many businesses think of yard signs as exclusively the domain of political campaigns and gardening services. This is not the case. A business yard sign can be one of the best ways to announce an upcoming construction, promote a short-term sale, or affordably advertise your business’s location. They don’t have to look cheap, either—they can be every bit the professional-quality sign you need to get your point across.
If you need to communicate professionalism and warmth… then you should pick Sandblasted Signs. There’s nothing quite like a sandblasted sign if you want a textured, out-of-the-ordinary look to your sign. They’re traditionally used for real estate—for example, advertising a retirement community—but that doesn’t mean they have to be limited to this use. If you run a business like dentistry and need to communicate a sense of welcoming and professionalism, then a sandblasted sign may be the only way to go.
If you’re interested in a signage match that you don’t see here, then get in touch with Sign It Quick to learn more about how you can better market your business.