Let’s face it: your sign says more than the words it contains. Sure, most customers will read your sign to get its meaning, but what most business owners don’t realize is that every detail matters when designing a quality sign.
Sandblasted signs are a perfect example of how you can spread your message with more than just words. Sandblasted signs have a classic, almost vintage quality to them without ever looking old-fashioned. The result is a sign that says a lot about your business, your services, and ultimately, your brand.
The following messages are what you can portray to your customers by design a high-quality sign for your business.
If you work in a field in which you deal directly with customers who have a lot of money on the line, then you know the value of professionalism. Customers need to know that the trust they’re placing in you is well founded. Not only should you act and feel like an experienced professional in your field, but everything about your brand should reflect that same message. If your sign is somehow “off” or “cheap” in any way your customers will feel that, and it will have a direct influence on their opinion of your business.
Perhaps the most immediate effect of sandblasted signs is that they give off an air of professionalism. Elements like raised lettering and an overall “hand-made” look suggest that you didn’t head to the local print store and type a few words into a computer and hit “print.” The details suggest that you take your signage seriously–and, by extension, you take your customers seriously, too.
You might have 100% faith in the quality and craftsmanship of everything you do as a professional, but unless that comes across in your signage, there’s no reason for new customers to assume the same thing. The difference between a common street sign and a sandblasted real estate sign is enough to assume that one neighborhood is somehow more “upscale” than another–is there any reason your business should be any different?
That’s why it’s important to use a sign that reflects the exact message you want to send to your customer. Even if your signage merely gives your name and contact number, the quality of the sign itself acts as “proof” of the quality you offer in your business.
Strength and Durability
One quality of sandblasted signs is their strength: they look difficult to displace because, well, they are. They’re often made with elements of wood, and there’s a reason people still use phrases like “as strong as oak.” People still associate this type of sign with strength and durability, which means by extension they’ll associate your signage with the strength and durability of what you offer.
People will form an unconscious impression of your business based on your signage; after all, if they don’t know you, it’s all they have to go on. That’s why it’s so important to make a positive first impression with items like sandblasted signs. Contact us if you want to learn more about what your sign says about your company…including the messages that don’t get printed.