A sign is a sign, right? Wrong. Quality signage is just as much an art as it is a science. And if you want the “art” representing your business to perform well, it means finding a local sign company who understands your specific needs. But why go local? We’re glad you asked. In this article, we’ll highlight some key advantages of working with local sign companies.
Custom Design to Fit Your Local Market
It would be great if all signs were one-size-fits-all options. But even if two signs are identical, the local market and visuals can have a dramatic impact on their visibility. You wouldn’t make a stop sign all white where it snows, just as you wouldn’t make forest signs with a camouflage pattern.
Quality designing for your specific space requires hiring a signage company that knows the market and which signs tend to perform best in your area. If there are many three-dimensional signs in your area, for instance, it might be better to use a custom banner, or vice versa. When you work with local signage professionals, you’ll learn what really plays well.
More Interaction with Designers
Take your signage needs to a local pro and you’ll likely find that you can have more of a discussion about your design. Show them your logo and preferred colors and see live examples of signs they’ve created in the past. Without these kinds of interactions, you may never know if the sign will really turn out the way you wanted until the very end. Since each sign should be its own unique creation, the process of creating the sign is paramount. And when you have someone you can trust nearby, those conversations will always be two-sided.
Create a Sign for a Specific Location
Let’s say you want to create a custom banner with digital printing—and you have the exact spot picked out. You’re sponsoring a local sporting event and you have the rights to one of the most visible areas of the entire stadium.
When you work with a local signage provider, you can point out exactly where it will be. Chances are, they’ll know even better than you how to craft a sign that will match the spot perfectly, drawing the eye and standing out without ever becoming an eye sore.
Build a Long-Term Relationship
Just as it’s great to find a restaurant you love and order from a menu you know well, a long-term relationship with a local sign company can be great for your business. If they know your logo and your brand, there’s no limit to what they can come up for you. A long-term relationship means consistency, simplicity, and ease of transaction.
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Sign It Quick has been providing high quality signage throughout South Carolina and Florida for years. We have locations in Columbia, Charleston and Myrtle Beach as well as Jacksonville. To get started, Request a Quote for your signage needs today!