Signs make you Money.

Blog


How Signage Can Significantly Benefit Your Business

How Signage Can Significantly Benefit Your Business

How Signage Can Significantly Benefit Your Business

  • Attractive Signage accounts for more than ½ of a company’s start-up customers
  • Approximately 40% of street traffic wouldn’t know your business existed without a sign
  • Adding or changing a sign can significantly improve overall sales revenues

Sales Revenue Increase Averages from Having a Sign

  • Sales revenues can increase 10% from having one monument sign.
  • Revenues can increase 7.4% from replacing wall signs with larger vibrant signs.
  • Sales revenues can increase 9% by having two directional signs near your vicinity.
  • Revenues can increase by 16% if your company has a large pole sign.

Signs Matter since a Huge Percentage of Customers Buy on Impulse

  • Mega Shopping Malls 25%
  • Convenience Stores 41%
  • Warehouse Stores 22%
  • Grocery Stores 21%
  • Gas Stations 49%
  • Family Restaurants 16%

Attracting New Customers with Signage

  • 12 % to 21% of the population relocates every year, so you have the opportunity to attract these new customers with attractive signage
  • 36% of people know that businesses exist from seeing signage
  • 14% know business exist by word of mouth
  • 43% of people that have relocated visit new businesses based on the signage that they see when passing by

Signs Compared to Other Advertising Techniques

  • The cost of 1 large sign at your place of business costs $.02 for every thousand views
  • 300 lines in your local newspaper costs $2.83 for every thousand views, and it would only reach about 50% of your target customers
  • One TV commercial costs nearly $10 for every thousand views, and it would only reach about 13% of your target customers
  • The overall value of a large sign at your place of business would be equivalent to 25 full newspaper pages per year