This is the digital age. But many business owners seem to ignore this simple fact when it comes to signage. There are many reasons to opt for digital printing solutions, but here are five of our favorites.
As we noted in a recent post, it’s critical that your sign stand out from its environment. You want your sign to get read, and you want to capture your audience’s attention long enough to communicate your message to them.
There are a number of ways to capture attention. But one of the reasons digital printing can be so effective is that it has a striking, even jarring effect on passersby. The sheer quality of the color itself can be enough to demand attention, even if customers have walked through a dozen ads before coming across yours.
Genuinely Represent Your Business
It’s important to have bold lettering and to make the full use of your sign space. But sometimes there’s no substitute for simply showing your customers what they can expect if they work with your business. A car company, for example, can instantly communicate the kind of luxury and lifestyle a potential customer can expect simply by showing it to them in picture form.
There’s no better way to capture these vivid images than with precise digital printing. Ask yourself if your business has an immediate image it can use to demonstrate to customers what they can expect by working with you.
Stimulate Potential Clients’ Appetites
What’s the best way to make a customer hungry? Show them something they’d really like to have. This is the simple principle behind some of the largest fast food chain advertisement campaigns in the country. If you run a restaurant, a bar, a grill, or anything in that industry, you’ll want to make sure that your customers have a sharp, vivid impression of what they can expect by choosing you over the competition. To do that, you’ll need crystal clear detail that only digital printing can provide.
Communicate with Color
There are many more elements to the visual medium than just putting together a sign that makes a brief message and captures someone’s attention. A good advertisement accomplishes multiple uses by making the most of both visual and textual elements. Communicating with color is a great way to get an unspoken message through to your potential customers and stand out from the competition. To use this strategy, try placing an unusual color where it doesn’t belong, or highlight a color with black and white as a background.
Strengthen Your Brand
The heightened sense of realism that only digital printing can provide makes your business also seem real in the minds of your potential customers, further solidifying your brand.
Interested in using digital printing for your next sign? Request a quote from Sign It Quick to find out how easy, and affordable, it can really be.