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A Brilliant Shot at the Marketplace

calc “An idea that is developed and put into action is more important than an idea that exists only as an idea.” – Buddha

The conveniences that we enjoy on a daily basis are products of brilliant minds. Automobiles, computers, electricity, phones and even toilets were made through the efforts of remarkable inventors. We must also be grateful to the entrepreneurs who have advertised and marketed these products to the public. Their success is the result of building up a head of steam in making their ideas a reality. If you want to follow their footsteps but have trouble starting out, don’t fret! Here are some simple steps that will help you reach your dreams.

“Every problem has in it the seeds of its own solution. If you don’t have any problems, you don’t get any seeds.” – Norman Vincent Peale

If you think that your problems are deterrent to your success, relax and acknowledge them as stepping stones. They may be slippery and dangerous but they are the only ones that could lead you to the greener pastures. If you have a wonderful idea coming up yet feel hesitant and worried, stop being pessimistic! If you want to create or market a product, devote some time in knowing the ropes. Do some research on the Internet. Ask a family member or friend (who is knowledgeable in business, of course) about your product. Consider factors like age group and gender when assessing potential consumers.

“And I would argue the second greatest force in the universe is ownership.” – Chris Chocola

If the outcome of your research proves that your idea is truly an original, consider getting patent rights for its protection. Complicated and numerous steps are needed before you can obtain one. Try to check out the website (www.uspto.gov) of the U.S. Patent and Trademark Office for details.

“Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction.” – Albert Einstein

Prove that your product is functional. Be resourceful in materializing it. Consider the needs of your potential consumers by making your product safe and user-friendly. If it requires a manual, avoid making the instructions complex and lengthy. Extremely intricate mechanisms are a work of a genius but can be useless to the average person. 

“No one who achieves success does so without acknowledging the help of others. The wise and confident acknowledge this help with gratitude.” – Alfred North Whitehead

Before having your product on display at shops around the country, have your products tested first. You don’t need to post an ad looking for strangers to give you feedback. You can host a barbecue party at your residence while giving a product demonstration to your family, friends and neighbors! Encourage them to give honest comments so that there’s plenty of room for modification. Always ask for help when needed and be thankful after.

“There are no limitations to the mind except those we acknowledge.” – Napoleon Hill

The final step is always stressful and nerve-wrecking, not only to the first-time entrepreneur or inventor, but also to the seasoned ones. Instead of emulating your competitors, try to march to your own beat and offer customers a unique and memorable experience with your products and services. Fresh ideas are always attractive. You don’t need to be the most charming and outgoing person to do every step mentioned here. Determination, faith in your decisions and passion for your job are of vital importance to success.


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